D2C Away from Home Product Owner
- Home Office:Keine Angabe
- Einstiegsgehalt:No data
- Berufserfahrung:>5 Jahre
- Startdatum:Ab sofort
- Befristung:Ohne Befristung
Are you ready to drive innovation at the intersection of digital transformation and consumer engagement? As a D2C Away from Home Product Owner at Coca-Cola HBC, you’ll lead the strategy and development of our Coke&Go digital solution, shaping its growth across international markets. With a blend of commercial acumen and digital marketing expertise, you’ll collaborate with diverse teams to deliver exceptional results while championing customer-first strategies. This role offers the opportunity to make a real impact on our D2C vision, combining strategic leadership with hands-on execution. Join our dynamic team and play a key part in redefining how we connect with millions of consumers worldwide.
Dein Profil
- Have 5 or more years of relevant professional experience in digital product development, CRM processes and e-commerce in an international environment.
- Have strong know-how in digital marketing and marketing automation.
- Have track record of delivering commercial results and is data/number literate to interpret the data and draw out actionable insights to deliver business results.
- Have experience working agile methods (Scrum certification is a plus).
- Have excellent influencing and communication skills to manage internal stakeholders and cross functional support teams.
- Are resilient and delivery orientated – gets things done on time and in a well-organized fashion.
- Think 'customer first' and can represent the voice of the customer.
- Are Driven personality with proactive thinking and hands-on mentality.
- Have Experience in project management and/or business development.
Deine Aufgaben
- Drive the strategy for our consumer facing app, our D2C AFH digital solution (Coke&GO inside Coke App), acting as the first point of contact for CCH Business Units and Coca-Cola central teams.
- Indirectly drive the product development roadmap for CCH markets via close collaboration with the TCCC global product owner.
- Translate consumer requests into features and stories tied to commercial KBIs (with SCRUM master) so that TCCC global product owner prioritizes them in the product backlog.
- Lead the Coke&Go pilot in 3 current markets and assess business opportunities for subsequent international roll outs of our D2C AFH app in close collaboration with BUs.
- Educate CCH Group teams and CCH Business Units on CCH’s D2C AFH vision, conduct trainings and community calls to ensure product utilization and rollout (with Group Capability development manager).
- Be responsible for project management with a diverse set of stakeholders across the global Coca-Cola System.
- Own and drive commercial deliverables, KBIs and performance targets (revenue, consumer traction etc.) to grow D2C AFH in line with Coke & Go BP25 and LRP.
- Develop a strategic framework for D2C AFH, based on data analytics and insights.
- Represent D2C AFH in the agile routines of the newly formed autonomous retail pod.
- Shape CCH’s D2C AFH strategy by closely collaborating with other departments within CCH (e.g. Coffee, packageless etc.) ensuring all plans in D2C AFH are in sync.
- Develop a digital marketing framework for D2C AFH Acquisition and Retention & Loyalty marketing, designed to reach business targets.
- Lead budget negotiations with TCCC on a central level for acquisition marketing and with BUs for R&L marketing.
- Educate CCH Group teams and CCH Business Units on CCH’s D2C AFH digital marketing.
- Support BU Retention & Loyalty Managers in setting up CRM processes and design strong local R&L campaigns.
- Be accountable for the execution of the system operating model as per the consumer engagement agreement with TCCC.
Über Product Manager*innen: Häufig gestellte Fragen
Was macht ein Product Manager*in?
Product Manager*innen betreuen ein Produkt oder eine Dienstleistung von der Entwicklung und Markteinführung bis zum laufenden Vertrieb und Kundenservice. Sie beurteilen die Marktchancen von neuen Produkten und Leistungen, kalkulieren Kosten, analysieren mögliche Absatzmärkte und bereiten die Markteinführung vor. Das Produktmanagement bildet eine Querschnittsfunktion, in der die einzelnen Fertigungs- bzw. Leistungsbereiche koordiniert werden.
Im laufenden Betrieb organisieren, koordinieren und steuern Product Manager*innen einzelne Bereiche und Abschnitte der Fertigung oder Leistungserstellung. Sie verhandeln mit Kooperations- und Vertriebspartner*innen und bereiten Marketing- und Vertriebsmodelle vor.
Produktmanager*innen arbeiten im Team mit Kollegen*innen aus der Entwicklung, dem Marketing und Vertrieb sowie aus Rechnungswesen, Controlling und der Produktion.
Worunter sind Product Manager*innen noch bekannt?
Welche Skills benötigt man als Product Manager*in?
Fachwissen im Marketing
Sprachkompetenz
Kenntnisse in Betriebswirtschaft
Fremdsprachenkenntnisse
Kommunikationstechnik
Umgang mit Zahlen
Projektmanagement
Grundkenntnisse im Marketing
Außerdem sollte ein Product Manager*in gewisse Soft Skills mitbringen:
Zeitmanagement
Kommunikativität
Welche Schulfächer sind für einen angehenden Product Manager*in relevant?
In welchen Tätigkeitsfeldern arbeiten Product Manager*in?
Arbeiten mit Daten & Zahlen, Arbeiten in der Planung, Arbeiten am Computer