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How can I become

also known as Designer*in, Mediengestalter*in, Grafiker*in, Multimedia Designer*in, Werbegrafik Designer*in
Überstunden, Kaffee und Nachtarbeiten gehören genauso zu dem Beruf wie Kreativität und fast unendliche Möglichkeiten, dich auszuprobieren. Als Grafiker entwirfst du grafische Kommunikationsmittel und bereitest Inhalte künstlerisch auf. Das können Firmenlogos, Anzeigen, Broschüren, Internetauftritte oder sogar Käse-Verpackungen sein. Außerdem bereitest du Diashows und Präsentationen vor und kümmerst dich um Social-Media-Plattformen, wie Facebook oder Instagram. Dabei arbeitest du entweder in der Marketing-Abteilung einer Firma oder nimmst Aufträge von Kunden an und setzt diese nach deren Vorstellungen um. In Meetings besprichst du mit ihnen, was umsetzbar ist und stellst ihnen ausgearbeitete Konzepte vor. Am Besten bereitest du schon zwei Entwürfe vor, zwischen denen der Kunde wählen kann. Manchmal wirst du trotzdem noch etwas ändern müssen und einen neuen Vorschlag liefern. Einen Großteil deiner Arbeit wirst du vor dem Computer verbringen, da du ihn benötigst, um deine Projekte zu realisieren. Trotzdem solltest du gelegentlich vor die Tür gehen und deine Umgebung genau betrachten. Denn draußen lauert für Designer die Inspiration nahezu an jeder Ecke. So kommt in deine Ideen immer wieder frischer Wind.

Grafiker*innen Videostories21

Working as Grafiker*in

Important Abilities for Grafiker*in

As a graphic designer, you have to master many tools. You work with drawing programs, fonts, videos, image processing software and layout programs. Programs like InDesign, Illustrator and Photoshop should not be an unknown terrain for you. Knowledge in the field of photography can also help you create your own products.

But the most important thing in the job is your creativity. While you can learn the craft, this is a property that must be in your blood. Graphic designers always need innovative ideas and must also dare to go new ways. It can happen that you have to face criticism. You can not take this personally, but you should convert it into something positive. You should also bring a good expression, as you not only create graphics and arrange images, but also write texts. When you are in contact with customers, you will be helped by a service-oriented approach, because a satisfied customer will surely come back. Through courses and workshops, you can always keep your knowledge up to date and continue to qualify. In the area of ​​graphic design, there are always new software and techniques.

How to become Grafiker*in?

In the arts, media and entertainment area, you can try to switch from your profession into one as a graphic artist. You should, however, have a lot of talent and have taken courses on image processing and layout design. If you are looking for a more professional career, you can also study. In general, a degree can be helpful if you apply later to companies. In Germany, the training as a graphic designer takes three years and combines theoretical and practical instruction with a business internship. Prerequisite for the training is at least a medium level education. Frequently, applicants must also submit a portfolio of artistic work and take an entrance exam. In Austria there are several ways to begin an education. Here you can apply for a professional education for graphic design or a professional school, a higher educational institution or a college.


  • Training to a graphic designer
  • Prerequisite: medium level education
  • Costs

- At public schools free of charge - At private schools there are training fees

  • Studies, e.g. communication design


  • Professional training in graphic design
  • Vocational schools
  • Higher educational institution
  • College

Training and Specializations

Depending on where your personal interests are, you can specialise in the graphics area. For example, if you are an absolute fashionista, fashion graphics are the right choice. In addition to specialisation, you can also study to position yourself more strongly in the market and to stand out from other graphic designers and artists.


  • Media design
  • Graphic design
  • Communication design


  • Fashion graphic
  • Industrial graphics
  • Artistic artwork
  • Infographic
  • Commercial art

Future Prospects as Grafiker*in

Already during the training, graphic designers can improve their chances on the labor market by acquiring a few additional qualifications. For example, a university entry level may enable later studies. Most graphic artists work in advertising, media, PR agencies and publishers. So that you always stay up-to date in this profession, you should constantly develop. Also further developments can help you secure your future in this profession. After a few years of experience you can also take the step into self-employment.

Society is becoming increasingly networked, digitised and mobile. This also affects your work. It is becoming more and more important that the content is presented well on the relevant channels. For an app, companies need a different structure than a normal website or a newspaper article. Graphic artists take care of the appealing elaboration for different end devices. Through the digital boom, professions in graphic design will also be secured in the future. However, you should be willing to always learn new things.