Alfonso Paradinas

Regional Key Account Manager EMEA

Story of Sika


“The opportunity to travel, to interact with many different cultures and to be linked to the construction business.” These are the coolest parts of Alfonso Paradinas work as Regional Key Account Manager EMEA at Sika. His job is to develop businesses with strategic partners who sell the company’s products to the end-consumer. He acts internationally, but also helps the local key accounters to grow the businesses they are responsible for. “The skills you really need are languages, you need to be good with people and have negotiation skills.”