Anna Fridheim

Marketing Managerin adidas Sport eyewear

Story of Silhouette International


“My job is a big part of analyzing how the situation looks like in the markets”, Anna Fridheim tells about her job as a Marketing Managerin adidas Sport eyewear at Silhouette. The biggest limitation within her job? “When you are working at a global head office, you are not really in the market to see things happen but you are the one setting the strategies for it.”