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“Embrace your struggles and the things that are difficult, they will help you in the future. Have more fun and don't be afraid to fail!” These are pieces of advice that Desiree Garcia, Director Marketing and Communications at Proponent, would give to her younger self and others. “Recently the most rewarding moment was when showed the new brand to our employees and after two years of work and establishing what the name of the company should be and what the aesthetic should look like, and seeing people say that we got it right. That is who we are, that is who we aspire to be.”