“Our goal is to create a consumer-driven product that people will actually enjoy using”, Danny Resnic, President and CEO of ORIGAMI Condoms, explains about his idea of a new, non-allergenic product. A shocking stroke of fate led him to his business: “I had the idea back in ‘93, when I was diagnosed with HIV.”
Drei Ratschläge an Dein 14jähriges Ich!
Have self-confidence, trust your gut and believe in yourself and be patient.
Was steht auf Deiner Visitenkarte?
My name is Danny Resnic and I am president and CEO of ORIGAMI Healthcare Products Inc.
Was ist das coolste an Deinem Job?
Finding out how significant the new condom is and how important it seems to be to many people and I am always amazed when people you know seen people on the website and they have seen interviews or read things in the New York Times or whatever and appreciate and get it right way, they see a video that was on a website and I get emails like every single day of people, eager to find out when it is coming it the market when ORIGAMI will be available and the volunteers for the research. So but, engaging with consumers is perhaps the coolest thing.
Welche Einschränkungen bringt Dein Job mit sich?
Hurdles of finding funding and maintaining a momentum in product development process I would say that is the biggest challenge.
Worum geht es in Deinem Job?
I am actually involved in the design basically the head product designer for the company and I hold all the patents personally. So yeah it’s a very hands on small business at this point but it will evolve into licensed products which would grow out to other major brands. We conduct feasibility studies and make determinations if there is a market free for it. Its idea, it’s always great to create new products but there has to be a market behind it to support it. It cost over $1,000,000 to bring a new condom to the market. We have to do clinical research, product development and we have to meet certain regulatory guidelines from the FDA and the CE Mark because it is a medical device. Our goal is to create a consumer drive product that people will actually enjoy using.
Wie sieht Dein Werdegang aus?
I grew up outside of Boston in Massachusetts and I went through a public high school and then I went to college at the Art Centre College of design in Los Angeles. So I studied design there and moved in to different fields that were not product design related art publishing, produced limited editions I have worked with famous photographers like Richard Avedon, Victor Scrupnesky and I have had several businesses that I guess prepared me for what I am doing now. I had the idea for the ORIGAMI condoms back in 93 when I was diagnosed with HIV.
Ginge es auch ohne Deinem Werdegang?
Regardless of what the product is this has to be a condom but I think if you bring in a new product in to the market you have to be so committed and you have to have determination, you are going to meet so many obstacles along the way that make you want to give up and say well it’s not possible now but if you wait just another day things change and so I guess the biggest asset that you can have is patience.