"There was a company, which wanted to sell a product to us and I told them: What you are having is not what you want, but I would have an idea, how we could use your product. So they were impressed and hired me." Jürgen Höbarth is Co-Founder and Creative Visionary Officer of RealLifeConnect, a concept that leverages the online with the offline world. “It helped a lot that I worked in Startups before and I was also always in the surrounding of Startups.”