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Claudia GonzalezHead Of Marketing

”It’s the most amazing job in the world.” As Head of Marketing of the “Global Fund to fight AIDS, Malaria & Tuberculosis” Claudia Gonzalez communicates and sensitizes about the goals of the fund by creating campaigns, events and communication programs. “The coolest thing is to know that what you do as an impact on real people.” Her advice: “Start generalistic and then specialize!”

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Transkript

Drei Ratschläge an Dein 14jähriges Ich!

Start generalistic as the way I did, I started trying radio, cinema, television, print and then specialize which is something probably I should have done earlier, to like specialize in something. But rather start general, understand the umbrella of things that marketing you have in the marketing field and then specialize on something. So the advice I would give my son whenever he is 14 is travel, travel, travel, see the world, see the different cultures, open up your mind, use a very relative approach to things, because not because you and I see it this way it means that everybody sees it that way. And the other thing I would say to my son is challenge your history, challenge it, you can do whatever you want with your life and you future just don’t be afraid of either the result of history, just be what you want to be and who you want to be.

Was steht auf Deiner Visitenkarte?

Claudia Gonzales, head of marketing of the Global Fund to fight AIDS, Tuberculosis and Malaria.

Was ist das coolste an Deinem Job?

The coolest thing about my job is that I see the results when something works and you see it tangibly, you see it when you go to Africa you visit the village and you see that kid that was about to die three years ago is now kicking the ball and playing around and is looking you in the eye and saying thank you. That’s the coolest part, the coolest part is that you know that what you are doing has an impact on people, real people and you are able to go and see them.

Welche Einschränkungen bringt Dein Job mit sich?

It is a very restrictive environment, we have no money, we are scrutinized for every dollar that we want to spend because obviously that money could be used for vaccines and hospital creations. And so once you have to work with very little resources in an organization that nevertheless was part of the United Nations so would have some level of conservatory and traditional way of doing things so it takes some convincing and buying in before but those are the challenges. Mainly that we are very limited in resources with human and financial and the other part that you need a lot of convincing because it’s a world that is not as rapid changing or innovative as private sectors.

Worum geht es in Deinem Job?

It’s the most amazing job in the world and it’s about communicating with the Global Fund To Fight AIDS, Tuberculosis and Malaria is and sensitize the people towards supporting their organization and the goals of the organization because we are very close to making a difference and making history on those diseases. So my job is to create campaigns, events, to do communication programs to the social media, use celebrities and make sure that we have the right reputation and the right image, talking to the people in the right tone. So a day in my life starts with Asia, early conference calls then we move into concept revision of concepts, revision of creatives, then we have brain storms about where the things are status quo, are we on target with the different countries. We do analysis; we measure where the conversations are online about the Global Fund. We prepare media briefings, some press releases. Then in the afternoon it’s much more, for example, it is much more trying to hook up with the United States through conference call, video calls, we do analysis reports. It’s a very active and hectic time, people work very hard but also plays very hard and in the end its worth getting together and brainstorm with a glass of wine.

Wie sieht Dein Werdegang aus?

So I did two Diplomas, two university Degrees, one in communications and the other one in Philosophy in Mexico City, I did a Master’s Degree in Photography in Mexico then went to London to do a Master’s Degree at the London School of Economics in Media and Communications. So I specialized on Political Communications to do most of the work I’m doing actually. I started my work as a journalist and then was at the same time a Diplomat, I was representing Mexico in different countries working mostly on the economical commercial section trying to offer trade agreement, trying to promote Mexico as a good destination for investment. From there I was in touch with the World Economic Forum because I was accompanying my President at Davos at those meetings. So I did my dissertation at the London School of Economics and anti-globalization and when I sent it to the World Economic Forum they called me when they had the first hit on the wall with the anti globalization movement and I worked there for eight years. One celebrity that I will not mention invited me to join the UN Refugee Agency where I worked as the Head Of Public Relations and special events for a number of years, for two years and then moved on to the Global Fund where I work right now and I’m the head of marketing.

Ginge es auch ohne Deinem Werdegang?

To work with us you need, first of all experience in either communication, marketing or public relations, basic understanding of how creative agencies work at the world of advertisement is, research, how to put campaigns and events together. If you have had a degree it’s a plus, you definitely need languages because we work in the entire globe and you need to have cultural availability to work with different cultures. The type of people we work with are can do. There is no, you cannot take no as an answer and really positive resourceful as well.