"Volunteering is a very important part in my life", is what Pablo Lozano tells us. He works for Generali Spain in the Strategy and Corporate Coordination area. His job is to analyze the competitors, take the best from them and try to implement those practices inside the business. Pablo has done a lot of volunteering jobs in developing countries. Regarding Generali he thinks that "reading is crucial in my job because you have to know all the latest trends".