"Don't make the mistake of trying to please others at all costs" is an important advice given by Valentina Riboli, Coordinator, Customer Service Department at Genertel, a Generali Company. Valentina leads a group of consultants, who are at the Front Office, and who are in direct contact with customers. She studied Political Science, entered Genertel very soon and started her career. In her role a certain commercial attitude is needed to succeed. One of the most difficult things is "knowing how to establish the correct relations with all colleagues".