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Behnoud Seifi
Head of Brand Communication & Prince of Persia
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“Travel as much as you can. That’s the coolest thing you can do. You learn a lot about yourself, about different cultures and you have experiences you will never forget in life.” This is one piece of advice Behnoud Seifi would tell his 14-year-old self. As Head of Brand Communication he sets up the schedule for the whole onboarding process for new clients and also helps them to use their videos and online content of whatchado. “One of the coolest things is working together with all the people and seeing the final product. That’s just really great.”


Drei Ratschläge an Dein 14jähriges Ich!

First thing would be travel as much as you can! I think that's the coolest thing you can do. You learn a lot about yourself, about different cultures, moments, experiences you will never forget in your life. Second thing, would be try to really find out what you really want to do! Parents, friend, so many people outside are telling you what to do but you really should try to find out what do you want and sometimes just trust your gut and go for it. The last one would be, start playing the guitar sooner!

Was steht auf Deiner Visitenkarte?

Behnoud Seifi, Head of Brand Communication, whatchado.

Was ist das coolste an Deinem Job?

On the one hand it's really cool the be part of a startup, seeing the growth, starting with 4 people, now being up to 40 people. it's just amazing, the whole process, and specific to my job it's really cool on the one hand to work with the clients and on the other hand I work with all the other departments of whatchado. and just working together with all people and seeing the final product, the final achievement. That's just really great.

Welche Einschränkungen bringt Dein Job mit sich?

The limitation of the job is, working with so may different departments, you also dependent on them, so everybody is making on part of the the things you need, and you have to schedule, organize everything, so it's ready for the client on the right time when they're waiting for it, and that's not always easy. You have a lot of clients waiting at the same time for different things, and you have to manage to make them happy on the one side. On the other side look that the team inside is still happy, providing you the right things at the right time. I think that's the big limitation and the stress that part of the job, but yea', that what makes it challenging as well an that's cool.

Worum geht es in Deinem Job?

I work at whatchado which is an online career platform for pupils, students and people searching for a job. We try to help them find a calling and my job is basically key accounting. When we get a new client I go there, we have the kick-off where go through the whole schedule, processing the plans all the things that are coming up, what we need from them and what they are getting from us basically. Then it's time for the video shooting, we send them the final videos, get their feedback if they're happy with everything. Finally, the last step is the video goes online and then like the real work, the fun part starts where we try to help the clients to use the videos. Is it on their career platform, on social media, online and offline, what are the best parts, wether can they use them? What fits their idea? After that it's regular reporting, trying to help them out if they have any problem. It's like different areas, it can be technical problems where we need help from our IT, something with the videos, where the star team helps us out. It's just basically working with all of the departments and the client together. And then, after a year we got the final reporting, where we go over the whole year and trying to see what worked well, what didn't worked well. How can we continue the work, the relationship with the client? And yea', that's basically what I do here

Wie sieht Dein Werdegang aus?

I was born in Vienna, went to school here. After that I became a paramedic, started studying at the technical university of Vienna. After a while I realised it's not really the right thing for me. Got a job in an NGO and part of that was interpreting for the US consulant here. Then I've started studying at University of Business and Economics here. In 2011 whatchado came around, friends of mine founded it basically. It was the first interview session at their apartment. I got to know all the people around it. I didn't really work for them back then, I just helped them a bit. In 2012 they filed it like after 7-8 months I think it was when they asked me, "we got something for you, we got a job opening we think you'd fit". We talked for about 5 hours and then I started working at whatchado. It was in 2012, first as a story team lead, organising, scheduling everything, and then with time, because of the time I had with clients and the talks it just got more and more I've changed into brand communication. And that's what I've been doing for about 1 and a half year now, so in total I've been around 3 and a half, 4 years at whatchado now.

Ginge es auch ohne Deinem Werdegang?

Yes, I think you don't have to study anything specific for this job, I mean it obviously helps just being in a university, trying to learn organizing yourself and coping with different things, I think that's the really important thing you can learn being at the university, but you learn a lot on the job, especially here at a startup. So I think most things I've learn were on the job, how to behave with clients, how to work with people, interact with them and all those things. I think it comes with time and the most important thing is being really stress resistant. And being cope with a lot of things in the same time and being good at organizing things.