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Luca HammerBlogger, Founder

The coolest thing about his job? “Freedom. I can switch fields, whenever I want, I can write about whatever I want.” Luca Hammer is a successful Freelance Blogger, who likes to experiment a lot. Consuming informations is the essential part of his job. “I spent most of the time reading and watching news.”

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Drei Ratschläge an Dein 14jähriges Ich!

Either work for free or work for full price never for cheap. Take your time to study stuff and experiment.

Was steht auf Deiner Visitenkarte?

I'm Luck Hammer and my job title would be Freelance Blogger.

Was ist das coolste an Deinem Job?

Freedom. So I can switch fields whenever I want, I can write about whatever I want. I stumble over something that I find interesting and it’s your [opaque 00:00:37]. Quite in the beginning I did a small visualization of Austrian bloggers and someone from Germany asks me, "If I could do the same thing for the German bloggers for you?" I wasn't really sure if I could but I said yes and from then I had to explore it so they were in two days over 2000 people signed up for it and it was all over the media and it was really great.

Welche Einschränkungen bringt Dein Job mit sich?

Everybody is down sometimes and so if I'm down I don't really want to write or read or just do anything and it's really hard to motivate myself because there aren't any external factors but it's all myself. I need to get myself up in the morning and start doing something. It really sucks to not know when the next money comes in.

Worum geht es in Deinem Job?

I spend most of my time reading and watching news. I read lots of stuff from other people and get the information I need for my own articles and my own stuff, what I do and experiment a lot. I build different applications or stuff for people can do something. So my thing is doing interactive journalism kind of. There aren't really difficult days but most days start with news consuming. I'm getting up and look what happened over night and getting up to date with all, everything that is important for my field. My field at the moment am switching colors often, is visualization, data visualization. It's in the context of big data, social analytics and things like that. So I try different ways to get a data and visualize the data and get new findings from the data that's available online. My core tasks are writing and programming, I would say. I can program but I do my best to create these visualizations that are present to other people

Wie sieht Dein Werdegang aus?

I was born in Teal in the Alps. I went to kindergarten and school and high school there, had a great childhood. With 18 years I moved to Vienna and started studying economics but I stopped after about two weeks and I switched to media studies which was quite interesting. I studied for three or four years but never took the last three tests so I never attained my bachelor here and then moved to Germany to my girlfriend, now wife and am now trying to get a bachelor there so is started studying again. When I moved to Vienna, I started to work for some agency stuff thingy. It was organizations where I didn't really get paid. I learned some stuff but looking back I wouldn't do it again. I then founded a start up work where I was community manager marketing chef wherever. Chef is a bad word in English. Now we're in a state where the start up isn't moving forward so we froze it and moved on. Since half a year am a freelance blogger and do whatever I want, I write whatever articles and do visualization stuff, whole hold presentations and consult companies about different media stuff.

Ginge es auch ohne Deinem Werdegang?

Yes and No. Everybody can be a freelance blogger, there's no really entry barrier or whatever. But it's quite hard to get to a level where people recognize you and book you for different stuff or pay you just that you write. You need experience, network and knowing people is the most important part. For freelance bloggers, writing is the most important part. There are some who do video or photo but I don't really call them bloggers. So good writing, good connecting with people, so understanding people and being really fast with new events that happen covering time, understanding what really happens, what's the background of different things. Some now lecture about the technical side so today I think every blogger should be able to do the blogging himself and develop stuff and theming and templating, designing all these things

Wie werde ich


Als Journalist arbeitest du für verschiedene Massenmedien in den Bereichen Print, Hörfunk, Fernsehen oder im Online-Bereich. Für eine Zeitung oder Zeitschrift recherchierst du beispielsweise zu aktuellen Themen, sammelst Informationen, schreibst Nachrichtenmeldungen oder auch meinungsbildende Kommentare. Beim Radio führst du unter anderem Interviews, schneidest Beiträge und sprichst zum Teil auch selbst bei deinen Reportagen. Für das Fernsehen bereitest du in Redaktionen Sendungen vor. Von Nachrichten- über Wissens- bis hin zu Ratgeberformaten ist hier alles möglich. Im Online-Bereich kommen vermehrt multimediale Herausforderungen auf dich zu, da hier die Verknüpfung von Text, Bild, Audio, Video und z.B. interaktiven Grafiken im Vordergrund steht. Im Journalismus gibt es sowohl die Möglichkeit fest angestellt bei einem Medienunternehmen oder als freier bzw. freiberuflicher Journalist zu arbeiten. Hierbei wird unterschieden in Redakteure, die bei Presse, Hörfunk oder auch in Nachrichtenagenturen arbeiten, sowie in Reporter, die sozusagen im Außeneinsatz bei aktuellen Ereignissen zur Recherche vor Ort sind. Daneben gibt es noch Korrespondenten, die z.B. im Ausland für ihre Heimatredaktion tätig sind. Auch Pressefotografen und Bildredakteure gelten als Journalisten. Hinzu kommt der Bereich Öffentlichkeitsarbeit, denn in Pressebüros von Unternehmen, Organisationen oder Behörden sind Pressesprecher und Pressereferenten mit journalistischer Expertise sehr gefragt.

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