“Continue to learn German, it’s an important language”, is one piece of advice that Philippe Cayla, President of the international TV channel Euronews, would give his 14-year-old self. The coolest part of his job is to be successful in new challenges, “to launch new languages for instance. When I started at Euronews, we had only 6 languages, now we have 13.”
Drei Ratschläge an Dein 14jähriges Ich!
At the time I was in Germany by the way. I was ... And so I would say to the guy of 14 at... continue doing German, it’s an important language. I am glad to see in ... so many youngsters in Europe and I hope they will network and disseminate their enthusiasm across the student with the people.
Was steht auf Deiner Visitenkarte?
My name is Philippe Cayla, I am president of Euronews of Development. I am based in Paris and I am in charge of the Development of the Euronews TV Channel across Europe.
Was ist das coolste an Deinem Job?
To succeed new challenges. I mean to launch new languages. For instance, when I started at Euronews we had only six languages. Now we have 13, so it is a challenge every time to get a new language and that is probably the most important for us and also to get in terms of distribution to get new countries. For instance, recently we got into Colombia, into Brazil. So it is very difficult, they are a difficult market and so it is very rewarding when you succeed to get such successes.
Welche Einschränkungen bringt Dein Job mit sich?
The limitation of the job is that we are a standalone company so don’t have a major shareholder behind us. So we are constantly in search of funding, of new funding. So it is a little cumbersome sometimes. And since we are in Austria I would like to say that we at very much at .. which is a member of the Public Service here is not a member of Euronews but I wish, I tried to convince them to be a member; shareholder of Euronews by but unsuccessfully so far.
Worum geht es in Deinem Job?
Euronews is TV channel reporting mainly about Europeans affairs but also about world affairs. So it is an international news channel. It’s based in France, with headquarters in Lyon. It has 800 employees, 400 journalists and it broadcasts all over the world in 13 languages. I am in charge of the development of the company which can be either distribution development, I mean getting the channel available everywhere in the world, editorial developments; getting some partnerships with media, other media, or other types of development like inventing new dimensions for Euronews in the citizenship area, multilingualism and freedom of press. In fact I am travelling a lot in order to meet partners and I try to share ideas with them and of course it is covering all the fields of areas I just mentioned. I just negotiate with other partners the possibility to work together. So it depends on the activity. When it is distribution I am meetig operators, so satellite operators, cable operators, IPTV operators and I try to convince them to get Euronews on board in their package. When it is an editorial partnership so I am meeting with the local media who have the same kind of business as us but covering different parts of the world, so I try to organize exchange of content with them and if possible to have them paying for our content. And if they have some good content I will be prepared to pay for their content as well. And finally when it is lobbying Euronews it is mainly trying to increase budge for Euronews in the European Parliament, trying to invent new programs which would appeal to European Parliament, European Commission to get some funding and at large to improve the image of Euronews amongst the members of the European Parliament to make them understand what we are doing in order to get their support. When I am in Paris, so I have my office in the .... so I make some phone calls, I go on the internet, I answer emails and I make new emails and I have some many telephone conference also with other parts of the world.
Wie sieht Dein Werdegang aus?
I am born in Paris in 1949. I have been educated in France in Paris, in .. of Paris. After that in the university I have got two great with ... which is an engineer university called Science Politics, SciencePo and ... which is a French Administration school. After that I entered the French administration where I spent ten years in various responsibilities close to environment, to industry and to foreign affairs, foreign trade. After that I joined the industry for the satellite industry, I stayed 15 years in the satellite industry with Matra Space which is now part of EADS and in the space industry and with Eutelsat which is a leading European Satellite operator. And for the last 15 years I have been in the television industry first with French Television .... as the director of the international affairs. And from there I was nominated as the chairman of Euronews in 2003 and I stayed 10 years chairman of Euronews, CEO of Euronews and since 2012 now I am a member of the board ..... and in charge of development.
Ginge es auch ohne Deinem Werdegang?
Oh certainly it is possible to be in my position with a background mainly as a journalist because we are a news channel. So normally it is a place for journalists. I am not a journalist but certainly a journalist could be in my place as well. Euronews is an international news channel so you need to have some appeal for international affairs, if possible to be multilingual, to speak more than one or two languages and you need to have some interests in journalism as well and to be able to travel and to meet people and to strike deals with people, so to have some commercial sense.