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“The opportunity to try different things”, is what Rhys Howell, Team Manager Digital Channels at Canyon Bicycles, finds most striking about his job. He is in charge of all the digital channels: The focus is on social media marketing and advertising, SEO, SEM, display advertising and digital partnerships as well as sponsorships. He does a lot of research and analyzes his results to find out what content works on which channel. “It’s about keeping up and improving with the standards and looking for ways to go beyond that and become even better.”